Perfspot is one of the new social networking websites out there. It was launched on March, 2007. Perfspot is a social networking website. Perfspot targets mainly teenagers and young professionals, and was the fastest growing social website in UK in 2007.
The minimum age to join this website is 13. The site is aimed at college students and young professionals. But the profiles of users below 18 years does not appear under general search.
One unique feature of this website is the ability to setup webshop. To setup your web shop you need to have an Paypal account. Perfspot allows users to listen to music and add them to their playlist.
The perfect user generated content on this website makes it a better place to socialize yourself with your friends. Perfspot is your place on internet where you are free to share your photos, listen to music and communicate with your friends.
Development:
Perfspot developed many features from its start. Perfspot provides features that are unique such as “Perfnights” which captures night life around the world.
This website is also expanding internationally by opening multi-national customer support and opening offices in different countries and is the top growing website in the world in terms of number of visitors. According to Alexa and has over 20 million registered users from 190 countries. According Alexa.com, it is ranked 239th place worldwide. Alexa named Perfspot the number 1 “Mover and Shaker” due to its rapid increase in web traffic.
Current usage:
According to Hitwise.com, the members of this website are in the following age groups:
1. 11.78% are under 24.
2. 15.33% are between 24 and 25.
3. 56.38% are between 35 and 44.
4. 8.86% are between 45 and 54.
5. 7.65% are greater than 55.
Based on gender, 53% of users are males and remaining 47% are females. The music section that contains bands from variety of sources. At present this website has about 50 bands and plans to add another 50 bands.
Perfspot does not keep a limit on the amount of pictures and content its user uploads. Using this website, you can market your product or service through advertisements. With more users in the age group below 35 years you can surely reach your target audience.
Benefits to user:
Perfspot offers benefits as similar to other social networking website. Perfspot allows user to meet friends online and send messages to them. Using Perfspot, you can chat with other user through chat rooms. There are different chat rooms available for you to join and begin conversation. There is no limit on how many photos you upload, so you can add as many you wish.
Companies can advertise regarding their product or service on this website. You can target users on specific features such as geographic targeting. Companies have the option to target only a specific region.
Technical explanation:
You need to register at Perfspot to access the website. Registering involves choosing an name, password, college you studied and email address. After the registration completes, you are asked to upload your profile photo (you can skip this step).
In the next step, it displays some groups so that you may join. This step can also be skipped. After the above mentioned steps are complete, you are taken to your profile or home page.
Worldwide usage:
The Perfspot is relatively new social networking website. It is most popular in China, India, Indonesia and Egypt according to Alexa.com. This social networking website boasts of 30 million members and 60 million unique visitors every month. According to survey by Nielsen/NetRatings, it is the fastest growing social website in UK.