Enlisting the services of a Graphic Design company is usually the only option businesses have when they need help with their branding needs, but the problem is that this is often an expensive one. Because of this, a company’s logos, their image, their advertising and sales strategies, are often not updated as frequently as they perhaps need to be. This is where the freelance Graphic Designer can step in. With lower rates and you, the client, in absolute control over what you want to achieve and when, your budget may stretch further than you expected.
Seeking Outsourcing Services of a Graphic Designer
Independent graphic artists are found via the Internet. A query for graphic designers will turn up not only a bevy of web sites advertising graphic designers, but also several job boards that you can use to advertise for a specific project. Be aware that an internet search such as this will also bring up design companies who are office based- the website is simply an advertisement. To access online freelance designers it is best to use professional freelance sites where designers will bid for your project, allowing you a chance to compare and select prices and skill sets that suit you best from many available outsourcing services.
Through online freelance sites graphic designers can be contracted to help you with a range of projects from designing a logo, brochure, or advert to completely redesigning your companies image. The list below is just a taste of possible graphic design projects:
- Brochures
- Signage
- Posters
- Advertising
- Business cards
- Logo design
- Product branding
- Web sites
- Online ads
- Other types of electronic public relations
Planning Your Graphic Design Project
To achieve the results you are looking for it is important to ensure you have a clear project plan.
The freelance sites have guidelines about what to put in your project description, but it is important to be very clear about what you want- supplying the right information to attract quality outsourcing services applicants- which is where project planning is essential. Depending on the complexity of the project, you can expect to spend anywhere from less than a hundred dollars up to several thousand. Looking at other similar projects posted on these sites will help give you an idea of what is being offered and what payment limits to set for your own graphic design projects.
It is important to remember that you will be at a distinct disadvantage if you wait until the last minute to advertise for help with a graphic design project. If at all possible, begin the process at least one to two months before you need the final product delivered. That gives you plenty of time to evaluate each application as well as allowing the graphic designer of your choice the time to thoroughly complete your project. Using the outsourcing services of freelance graphic designers will definitely bring its advantages, if not just for the monetary aspects but also the influx of fresh new viewpoints.